عنوان مقاله [English]
The main objective of this study was to determine the environmental activist’s erception in this area, the reasons for these perceptions and strategies to increase environmental awareness of the reviews. Thequalitative method (Grounded Theory) was used in this study. This field contains the total environmental activists in Tehran from 2011 to2012 and theysomehowwere active in the field of environment. Targeted sampling survey using two criteria, "diversity" and "reaching theoretical saturation point" was performed, and 40participantswere interviewed. Results showed that environmental activists’ perception in two Category of attitude was divided, realistic attitude (attitude transcendental environmental impacts Boomerang) and general attitude measures (human-centered and holistic approach holistic). The causes of these perceptions in the micro-level perception (in terms of interest), the middle (including childhood socialization, environmental conditions) and macro level (the efficacy of passive and active) were categorized. They provided theirrecommendationsin two categories such asshort-term mechanisms (power and coercion) and long-term mechanisms (including the development of cultural and educational development).